Employee Benefit Communication

Health insurance and retirement plan literacy are two of the top trending topics in employee benefits. Increasingly, employers spend a lot of time and money trying to educate workers about these important benefits. But the problem is they are using the language and style of insurance companies and related third party organizations. The materials look different but the message is the same, and workers will never understand it. Unless

There Is a Simpler Way

What would happen if employers stopped using terms like (deductible, coinsurance, in- and out-of-network provider, contribution, allocation) in their benefits communications? These are not basic (intuitive, to use a more complicated word) terms. We must stop trying to force workers to learn the meaning of words that do not have a gut level meaning. Replace or remove the jargon and watch understanding of health insurance and retirement plans grow.

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